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December 9, 2020

Former Cinderella Vocalist Tom Keifer #keiferband Releases Timely New Lyric Video… “LIFE WAS HERE” From His Critically Acclaimed Album RISE!

Los Angeles, CA - As the year 2020 comes to a close, it seems that all anyone wants to talk about is what will happen next week, next month or next year, anything but the present. But, as multi platinum-selling singer/songwriter Tom Keifer has come to remind us, if you “Spend all your time chasing tomorrow,” you may find yourself “Stuck within the god knows when…While the now’s tickin’ away.” Such is the theme of #keiferband’s floor-stompin’ rocker, “Life Was Here,” a deep cut off the powerful 2nd solo album, RISE from the former vocalist of ‘80s hard rock icons Cinderella. The song has been given a fresh new life by an exhilarating lyric video that drives home its timely theme with dynamic images and eye-popping motion graphics. It’s an inspiring testament to the staying power of this veteran rocker who isn’t content to coast along on remembrances of yesterday but rather keeps his focus on life in the now, continuing to record new music and tour with #keiferband – Savannah Keifer, Tony Higbee, Billy Mercer, Kendra Chantelle, Jarred Pope & Kory Myers.

Watch “LIFE WAS HERE” video: 

“LIFE WAS HERE” Written by Tom Keifer/Savannah Keifer
Video produced by Joshua Smith promoedits18@gmail.com

Order RISE on digital, CD or vinyl: https://orcd.co/tomkeiferrise

Photo: Tammy Vega

RISE REVIEWS…

“…A gem of a record that manages to walk the line of recapturing the heart of his early works yet still feels totally vibrant for today …moments that shine best here are the album opening “Touching The Divine”, “The Death of Me”, the Stones-ish balladry of “Waiting On The Demons” and “HYPE”. Keifer’s second act is something to rise up and cheer. - Chad Childers, Loudwire (RISE Loudwire Top 50 albums of 2019)

“…A return to form for KEIFER and company. RISE features a cross section of tunes that cull inspiration from NIGHT SONGS and LONG COLD WINTER with a potent, modern age punch that will please diehard and casual fans alike. On RISE, KEIFER is showing the kids and his contemporaries how it’s done. Well done KEIFER BAND. 5.0 Out Of 5.0” - Ruben Mosqueda, KNAC.com (RISE #3 KNAC Top 10 albums of 2019)

“…TOM KEIFER is an outstanding guitarist and songwriter, and that’s apparent on his solo music. KEIFER’s 2019 release, RISE stands out for its gritty songs and riffs, with each track offering its own character.” - Anne Erickson, Audio Ink Radio  (RISE Audio Ink Radio #22 Best Albums of the Decade: Rock and Metal in the 2010s)

“…The former Cinderella mastermind's second solo release contains Rolling Stones nods (‘Waiting on the Demons,’ ‘Breaking Down’), Cinderella-styled scorchers (‘All Amped Up,’ ‘Life Was Here’), and modern sounds (‘The Death of Me,’ ‘Hype,’ ‘Untitled’). ‘You Believe in Me’ is a soul-baring tribute to his wife/songwriting partner/bandmate, Savannah. KEIFER and Tony Higbee trigger ringing acoustic and electric parts throughout.” - Bret Adams, Vintage Guitar

“…In sum, with RISE, TOM KEIFER succeeds in proving (once again) to be an artist who knows no creative boundaries and remains in a league of his own.” - Christopher Long, Ink19.com

Track List:
1. Touching The Divine
2. The Death Of Me
3. Waiting On The Demons
4. Hype
5. Untitled
6. Rise
7. All Amped Up
8. Breaking Down
9. Taste For The Pain
10. Life Was Here
11. You Believe In Me

For more information:
www.TomKeifer.com
www.facebook.com/TomKeiferOfficial
www.twitter.com/TomKeiferMusic
www.instagram.com/TomKeiferofficial
www.youtube.com/user/TomKeifermusic

Press inquiries:
Glass Onyon PR
Billy James
PH: 828-350-8158
glassonyonpr@gmail.com

DEADLINE MUSIC, a division of Cleopatra Records, Inc.
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CLEOPATRA RECORDS, Inc.
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Los Angeles CA 90025
www.CleopatraRecords.com

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